I want you to think about what images are conjured in your mind when you think about Pot Noodle, Coke, Nike. Now I know the first thing you imagined is the logo, the product itself and then I'd ask you to imagine some images in your mind about how those brands make you feel. That is the power of branding, it's raising an awareness that creates a sense of trust in the customer, that they know what those brand values are.
Personal branding applies those same principles to you. Your personal branding should tell your potential customers who you are without you ever having spoken to them. Are you serious, professional, fun, warm, friendly? And what do you love? How can you create a connection, maybe your customer has pets and so do you, maybe your customer is a motorbike rider and so are you! Without heartfelt, storytelling images that immediately convey your personality and character a potential customer may skip past you and onto the next service provider that they create a connection with. I would love for you to think about your customer journey for a moment, when someone is looking for a service provider just like you, where do they find you? Social media, your website, a flyer? First impressions matter and immediate connection can be the difference between you getting a great lead from a customer who already feels they know who you are and are beginning to trust you or loosing a lead to one of your competitors. My personal branding package is full service and what does that mean? It means I create a vision for you to approve, organise locations, props, set, guide you on outfits styling, makeup and then take and deliver optimised images for print and commercial release for you to use across all your marketing platforms for weeks or months to come. Some of my clients are still using their images a year on!
Consultation A lot of my customers don't really know what they want their branding photos to look like and that's why I start with a consultation to get to the core of who you are and what your business stands for. Approvals After you've paid deposits and signed contracts I prepare a branding proposal for you that includes everything from sets, props, styling and locations approvals to poses, samples and aesthetic ideas for you to approve ahead of the shoot Session Sessions last up to 3.5 hours and have time for around 3 outfit and set changes to ensure you get a good range of long term usable content and images that you really love. Delivery Delivery of albums is online and is secured with passwords and a pin to download so that you can download full size or web size images at a time that suits you. My turn around time is maximum 2 weeks but most of my customers receive galleries in 72 hours.
Branding Extras To Consider
A writing tone